Deborah is the CEO of Daizy.com, an AI enabled sustainability app for the new generation of investors to understand all their investments including Web3 assets. Launched in April 2021, the Award-winning App* has already delivered over 500,000 infographics on traditional and web3 asset classes to over 25,000 users, and 8000 portfolio users.

Daizy is set to revolutionize the world by becoming the go-to investment insights provider people want, giving them all the tech-driven tools necessary to take matters into their own hands, and the advice to make sure they have better outcomes. Daizy is just beginning its journey by bringing the most advanced Web3 technology and transforming the world of investing.

Deborah is a seasoned veteran of the financial services industry. Most recently she has served as the Global Head of ESG Index and is regarded as one of the industry’s leading experts in the world of sustainable investing. She has a strong track record of success building some key growth franchises, including ESG indexes and she ran the EMEA region for MSCI indexes, and Client Coverage across Asia based in Hong Kong. A graduate of Harvard Business School and recipient of the Dean's Award for Leadership, she was named Financial News 100 Most Influential Women in European finance 6 consecutive years (2013-2018).

She is a frequent speaker at industry events including at the United Nations, the Chinese embassy, and Bloomberg Live events. She has received extensive coverage including the Financial Times, Financial News, and CNBC. As the Co-President of Women in ETFs (WE) EMEA, she has made speeches during International Women’s Day celebrations at the London, Paris and Japan stock exchanges.